Because it’s total crap

Ratner lifted the lid on a sherry decanter
At £4.95 a pop too good to countenance
When asked about his high-street gems
Little tacky rings for working class girls
Risking bedtime dealings with blue collar boys

It was Gerald who had himself by the balls
All for earrings costing less than a quid
He’d choke on an M&S sandwich now
Fish the prawns himself if he could
Than grapple with the loss of a
$10 billion business, 10 seconds to nought

Now 30 years after the biggest PR gaffe
The Sultan of Bling can only think back
To Mrs Ratner and her word of advice
The only pearl he declined to string
Ego really is a terrible thing

Karen Jones is new to writing poetry, a student of Kevin Higgins, born in Northern Ireland, living in Dublin and working in public relations.